Redefining success beyond the spreadsheet

Redefining success beyond the spreadsheet

When we talk about workplace pressure, it is easy to think of it as just a personal problem. But today, the media, like TV news, TikTok, and LinkedIn, play a significant role in how pressure is perceived. Every day, millions of people wake up, put on a brave face, and go to work. On social media, people love to show off how busy they are, posting pictures of their late-night coffee cups or talk about working on the weekend. This creates a bad habit where being exhausted is treated like a prize.

The connection between brand reputation and trust

The connection between brand reputation and trust

In today’s competitive world, a brand is more than just a logo, a product, or a service. It is how people feel about an organisation based on their experiences and perceptions. This is known as brand reputation, where a strong reputation helps organisations build trust with customers, employees, investors, and the public. Without trust, even the most successful businesses can struggle to maintain support and loyalty.

Why your business needs a narrative

Why your business needs a narrative

Many businesses spend a lot of time and money trying to get people’s attention. They post on social media, run advertisements, create videos, and publish content regularly. Despite all this effort, some businesses still struggle to connect with their audiences. Often, the problem is not the quality of their products or service, but the lack of a clear and compelling narrative.

How algorithms shape public conversations

How algorithms shape public conversations

Algorithms play a major role in shaping public conversations online. Social media platforms such as TikTok, Facebook, Instagram, X, and YouTube deploy algorithms to decide what content users see on their feeds. These systems are designed to study user behaviour, including what people like, comment on, watch, and share. Based on this information, the platforms continue showing users similar content to keep them engaged for longer periods. As a result, algorithms influence which stories, opinions, and trends become popular in public discussions.

African stories in global conversations

African stories in global conversations

Every year on 25 May, countries across the African continent and around the world mark Africa Day, with many extending the celebration into Africa Week.

With that in mind, it feels like the right time to pause and think about something powerful: the stories we tell about Africa, and who gets to tell them. Stories shape the way we see the world. They shape how we understand people, places, cultures, and possibilities. They influence how others see us, but also how we see ourselves. That’s why African stories matter so much, especially in global conversations.

Online auditions spark social media debate

Online auditions spark social media debate

The return of Top Billing has sparked a heated national conversation after the show introduced online auditions through social media videos. While some South Africans see the process as a modern and accessible way to discover talent, others argue it exposes contestants to public humiliation and online criticism. The debate has raised larger questions about digital culture, cyberbullying, ethics and whether social media popularity is beginning to outweigh genuine talent in the entertainment industry.