Tell your story
Develop a strategy
Engage your audience
Tell your story
Empowering storytellers and stories across the global south.
Develop a strategy
Providing a strategic vision and roadmap to optimise your communication needs.
Engage your audience
Keep audiences engaged, engrossed, and on the edge of their seats.
Our services
Developing strategies and content to help NGOs and companies to engage their audience.
Drawing on half a century’s worth of media expertise, our team harnesses the power of story to foreground your strategic vision and roadmap for optimal communication.
News and Insights
African journalists embrace AI powered newsrooms
Artificial Intelligence and new technologies are increasingly becoming part of the fabric of many newsrooms impacting all stages of journalistic practice from production to consumption.
At the 2022 African Investigative Journalism Conference, keynote speaker London School of Economics professor Charlie Beckett reflected on the host of opportunities that have been presented by new digital technologies but also pointed out how AI can and has supported the newsroom.
African newsrooms and the metaverse
In a new era of immersive storytelling and interactive communications, the great benefit and implications for journalism and media practitioners is an opportunity to reimagine storytelling where stories are not to be only read but experienced.
But what does this mean for journalists and local newsrooms and their audiences?
Black Wednesday 2022: Commemorating the 45th anniversary of safeguarding press freedom
#frayHero: Shakira Choonara
2022 Kenyan elections – a reflection on the season’s impact on press freedom
Media literacy education in South Africa can help combat fake news – here’s what’s needed
Change Voices Episode 5: Samantha Perry
The Swaziland News declared a terrorist entity
#frayHero: Gugu Nonjinge
View our work
Our Work
Live-streaming and media management: amandla.mobi
amandla.mobi is a highly respected NGO that seeks to build a just and people-powered South Africa through mobile-phone protests. We have had a close working relationship with amandla.mobi for many years and their latest campaign has called out big businesses and the government for a lack of transparency, flagging industry interference as unlawful and unfair to consumers.
Heartlines media engagement support: Deconstructing and reframing what a father is
Supporting the positive role of men in children’s lives, Heartlines, a South African-based social and behavioural change NGO aimed at prompting positive societal values, launched a Fathers Matter project to support, encourage and equip today’s fathers and families to build stronger ties most healthier communities.
Live-streaming and media management: Oxfam South Africa
Videography and Social Media: Centre for the Study of Violence and Reconciliation (CSVR)
Centre for the Study of Violence and Reconciliation, in partnership with Oxfam South Africa, conducted a study in 2017 on Violence Against Women (VAW). The study sought to understand the high prevalence within South Africa and also aimed to inform interventions made by government and society in addressing VAW.
Sanlam’s 100 year-long story
In 2018 Sanlam turned 100 and needed a team that could capture that story and turn it into a documentary. They chose frayintermedia, so we developed a methodology that would dig deep into Sanlam’s archives and blend its historical footage seamlessly with modern interviews with some of Africa’s most important executives.
Monitoring Social Media during elections for KAS
Media Freedom in Africa course motivated by Jeannette Minnie
Water sustainability in SADC region
Planning and managing WAN-IFRA and News Publishers Conference
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Our clients, our partners
Our clients are storytellers of every form: in newsrooms, development organisations, community publications and corporate offices.
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