Tell your story
Develop a strategy
Engage your audience
Tell your story
Empowering storytellers and stories across the global south.
Develop a strategy
Providing a strategic vision and roadmap to optimise your communication needs.
Engage your audience
Keep audiences engaged, engrossed, and on the edge of their seats.
Our services
Developing strategies and content to help NGOs and companies to engage their audience.
Drawing on half a century’s worth of media expertise, our team harnesses the power of story to foreground your strategic vision and roadmap for optimal communication.
News and Insights
Progress driving advocacy and brand building
The importance of diverse voices in shaping stories
Stories have power. They influence how we see the World, our beliefs, and even the choices made by leaders. However, if only a few groups get to tell the story, it becomes incomplete and often unfair. For this reason, many voices should be represented in media, films, and other ways of storytelling.
From traditional media to algorithms
Is technology making our lives easier or are we becoming lazy?
The ever evolving technology has reshaped how we live, work and connect. Everything that we could do before can now be done by a simple click. “Technology has become an integral part of our lives. From the moment we wake up to the time we go to bed, we use technology in some way or another” said knbbs-sharer.
Storytelling in the digital era: Building connection beyond the scroll
The art of storytelling remains an important tool for creativity, while also serving as a pathway for teaching and learning, especially in the digital era. Forbes notes that people are naturally drawn to stories because they evoke emotions, build empathy, and make information easier to relate to. When a brand tells a story, it forms a deeper connection with its audience, building trust, belonging, and loyalty.
After Racial Change, a Gender Wall: Reuters Institute Fellowship Paper
South Africa’s newsrooms no longer look like they did under apartheid. By 2018, women made up 49% of staff across media houses, with big players such as Media24 (57%), Tiso Blackstar (54%), and the SABC (50%) reporting female-dominated workforces. The transformation by race has also been significant: black journalists now form the majority in most newsrooms.
Recognising Linda Sowden: Half-Day Hours, Full-Time Impact
At frayintermedia, some of our most powerful work happens quietly behind the scenes, driven by dedicated individuals whose commitment makes the entire machine run smoothly. One of those people is Linda Sowden, our go-to expert in administration and tender applications, who has been part of the frayintermedia family for nearly five years.
Equipping Communicators for a Changing Media Landscape
When health communicators get it wrong, the consequences can ripple across the entire continent and the world. According to Business Day, misinformation and disinformation are major public health challenges in Africa. This becomes dangerous during health emergencies, when people need clear, accurate, and trusted information the most. With the media landscape constantly changing, health communicators need to stay informed and up to date so they can share accurate information that protects lives and builds trust.
Spotlight on Rebaona: CNN Academy Fellow for Voices From The South
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Our Work
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Our clients, our partners
Our clients are storytellers of every form: in newsrooms, development organisations, community publications and corporate offices.
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