Stories have power. They influence how we see the World, our beliefs, and even the choices made by leaders. However, if only a few groups get to tell the story, it becomes incomplete and often unfair. For this reason, many voices should be represented in media, films, and other ways of storytelling.
The art of storytelling remains an important tool for creativity, while also serving as a pathway for teaching and learning, especially in the digital era. Forbes notes that people are naturally drawn to stories because they evoke emotions, build empathy, and make information easier to relate to. When a brand tells a story, it forms a deeper connection with its audience, building trust, belonging, and loyalty.
Modern journalists must also arm themselves with additional skills to adeptly navigate the complexities of today’s media landscape.
Climate reporting in Africa means demystifying Western narratives and including more African experiences.
Meet award-winning Nigerian multimedia producer and storyteller Aisha Salaudeen who is passionate about Africans owning their narratives.