by Rebaona Modutwane | Wed, Mar, 2026 | News and Insights
South African organisations are increasingly using podcasts to reach audiences, build trust, and shape public conversations. Because people can listen while commuting, exercising, or working, podcasts make it easier to connect with audiences regularly and share messages clearly. Frayintermedia approaches podcasting as the starting point of a broader content strategy rather than the final product. Each episode becomes a rich source of insight, narrative, and messaging that can be thoughtfully adapted into multiple formats designed to extend reach, reinforce key messages, and engage different audiences.
by Rebaona Modutwane | Mon, Oct, 2025 | News and Insights, Uncategorised
COVID-19 redefined how people meet, work, and communicate. What began as a global crisis soon became a turning point for connection and collaboration, pushing the world into digital spaces that reshaped everyday life. Virtual meetings and hybrid events replaced traditional gatherings, offering flexibility and inclusion like never before. In the workplace, hybrid models emerged as a new norm, blending the freedom of remote work with the collaboration of office life.
by Rebaona Modutwane | Mon, Oct, 2025 | News and Insights
In today’s world, where consumers demand brands to represent more than just profit, collaboration between corporations and advocacy organisations has come out as a working strategy for promoting meaningful change.
by Rebaona Modutwane | Mon, Oct, 2025 | News and Insights
Stories have power. They influence how we see the World, our beliefs, and even the choices made by leaders. However, if only a few groups get to tell the story, it becomes incomplete and often unfair. For this reason, many voices should be represented in media, films, and other ways of storytelling.
by Rebaona Modutwane | Thu, Sep, 2025 | News and Insights
Back then, major news outlets, TV, and radio broadcasts played the main role of informing the public before social media platforms, gossip columns, and tabloids gained influence.
