From traditional media to algorithms
Back then, major news outlets, TV, and radio broadcasts played the main role of informing the public before social media platforms, gossip columns, and tabloids gained influence.
Is technology making our lives easier or are we becoming lazy?
The ever evolving technology has reshaped how we live, work and connect. Everything that we could do before can now be done by a simple click. “Technology has become an integral part of our lives. From the moment we wake up to the time we go to bed, we use technology in some way or another” said knbbs-sharer.
Storytelling in the digital era: Building connection beyond the scroll
The art of storytelling remains an important tool for creativity, while also serving as a pathway for teaching and learning, especially in the digital era. Forbes notes that people are naturally drawn to stories because they evoke emotions, build empathy, and make information easier to relate to. When a brand tells a story, it forms a deeper connection with its audience, building trust, belonging, and loyalty.
Equipping Communicators for a Changing Media Landscape
When health communicators get it wrong, the consequences can ripple across the entire continent and the world. According to Business Day, misinformation and disinformation are major public health challenges in Africa. This becomes dangerous during health emergencies, when people need clear, accurate, and trusted information the most. With the media landscape constantly changing, health communicators need to stay informed and up to date so they can share accurate information that protects lives and builds trust.
Spotlight on Rebaona: CNN Academy Fellow for Voices From The South
We are proud to announce that Rebaona Modutwane, our Content Producer, has been selected as a fellow for CNN Academy’s “Voices From The South: Storytelling for Impact” programme. This is a remarkable achievement, as Rebaona was chosen from 10,800 applicants across 129 countries.