In today’s digital world, organisations need more than text to capture attention. Multimedia storytelling, using a mix of video, images, audio, and graphics, helps make stories more engaging, easier to understand, and more effective at reaching wider audiences, especially on digital platforms.
South African organisations are increasingly using podcasts to reach audiences, build trust, and shape public conversations. Because people can listen while commuting, exercising, or working, podcasts make it easier to connect with audiences regularly and share messages clearly. Frayintermedia approaches podcasting as the starting point of a broader content strategy rather than the final product. Each episode becomes a rich source of insight, narrative, and messaging that can be thoughtfully adapted into multiple formats designed to extend reach, reinforce key messages, and engage different audiences.
For more than five decades, the Sanlam Group Financial Journalism Awards have recognised the journalists who shape Africa’s understanding of business, markets and the economy. As the awards mark 51 years in 2026, entries are once again open, inviting reporters and storytellers from across the continent to submit work that reflects excellence, integrity and impact in financial journalism.
Visual storytelling is a powerful tool that brings stories to life by combining imagery, emotion, and movement to create meaningful connections. Through digital media, people are able to explore new places, experience different cultures, and see the world through someone else’s lens. From personal journeys to travel stories like those shared by South African creator Popi Sibiya, visual storytelling shows how real experiences can inspire, connect, and shape the way we understand the world around us.
This week, a heavy cloud fell over South Africa as a normal school day ended in tragedy. Fourteen young lives were lost when a taxi and a truck collided, leaving families and communities shattered. As the nation mourned, grief was deepened by the spread of a fake AI-generated image falsely claiming to show the victims. Instead of bringing comfort, the misuse of technology caused further pain, reminding us that in moments of loss, truth, respect, and compassion must always come before clicks and attention.