In today’s world, where consumers demand brands to represent more than just profit, collaboration between corporations and advocacy organisations has come out as a working strategy for promoting meaningful change.
Stories have power. They influence how we see the World, our beliefs, and even the choices made by leaders. However, if only a few groups get to tell the story, it becomes incomplete and often unfair. For this reason, many voices should be represented in media, films, and other ways of storytelling.
The ever evolving technology has reshaped how we live, work and connect. Everything that we could do before can now be done by a simple click. “Technology has become an integral part of our lives. From the moment we wake up to the time we go to bed, we use technology in some way or another” said knbbs-sharer.
The art of storytelling remains an important tool for creativity, while also serving as a pathway for teaching and learning, especially in the digital era. Forbes notes that people are naturally drawn to stories because they evoke emotions, build empathy, and make information easier to relate to. When a brand tells a story, it forms a deeper connection with its audience, building trust, belonging, and loyalty.
We are proud to announce that Rebaona Modutwane, our Content Producer, has been selected as a fellow for CNN Academy’s “Voices From The South: Storytelling for Impact” programme. This is a remarkable achievement, as Rebaona was chosen from 10,800 applicants across 129 countries.