by Rebaona Modutwane | Fri, Apr, 2026 | News and Insights
In today’s digital world, websites are one of the most powerful tools for connecting with an audience. They are more than just online pages; they are platforms where brands can tell their stories, build trust, and guide users toward meaningful experiences. A well-designed website can shape how people see a brand and how they interact with it.
An example of this is Table and Tide, a platform managed by Paula Fray and Desmond Latham. Together, they bring deep experience in storytelling, media, and communication, which is reflected in how the platform is shaped and presented.
by Rebaona Modutwane | Wed, Apr, 2026 | News and Insights
Township marketing has become one of the most important strategies for brands in South Africa today. Townships are not just places where people live; they are spaces where culture is created, shared, and constantly evolving. From music and fashion to language and everyday behaviour, townships influence what becomes popular across the country. Brands that fail to recognise this often struggle to connect with their audience, while those that understand it can build meaningful and lasting relationships.
by Rebaona Modutwane | Fri, Mar, 2026 | News and Insights
AI-generated graphics are becoming more common on social media and in marketing. Many people use these tools because they are fast and easy. However, not everyone supports this trend. In South Africa, many creatives and audiences are raising concerns about AI graphics, especially when it comes to authenticity and fairness.
One of the biggest issues is that AI graphics often do not feel authentic. In South Africa, storytelling is deeply connected to culture, identity, and lived experience. When an image is created by AI, it does not come from real emotions or personal stories.
by Rebaona Modutwane | Tue, Mar, 2026 | News and Insights
Short-form video has rapidly transformed how people create and consume content in South Africa, driven by platforms like TikTok, Instagram Reels, and YouTube Shorts. With millions of users accessing social media primarily through mobile devices, quick, engaging videos under 60 seconds have become the preferred format. With this shift, South African creators and brands have adapted by producing relatable, mobile-first, vertical content that resonates with local audiences. As a result, short-form video is not only reshaping storytelling but also creating new opportunities in the creative industry, from influencer marketing to educational “edutainment” content.
by Rebaona Modutwane | Thu, Mar, 2026 | News and Insights
South Africa ranks among the countries with the highest daily internet use in the world, reflecting how deeply digital technology has become part of everyday life. However, this growing connectivity also raises concerns about the impact of excessive online activity on young people. As children spend more time on social media platforms such as TikTok, Instagram and Snapchat, experts are warning about risks including cyberbullying, harmful content and declining mental wellbeing. With countries like Australia introducing a ban on social media for children under 16, the debate is now growing over whether South Africa should introduce similar measures or focus on stronger digital education and online safety protections.
