How algorithms shape public conversations

How algorithms shape public conversations

Algorithms play a major role in shaping public conversations online. Social media platforms such as TikTok, Facebook, Instagram, X, and YouTube deploy algorithms to decide what content users see on their feeds. These systems are designed to study user behaviour, including what people like, comment on, watch, and share. Based on this information, the platforms continue showing users similar content to keep them engaged for longer periods. As a result, algorithms influence which stories, opinions, and trends become popular in public discussions.

Online auditions spark social media debate

Online auditions spark social media debate

The return of Top Billing has sparked a heated national conversation after the show introduced online auditions through social media videos. While some South Africans see the process as a modern and accessible way to discover talent, others argue it exposes contestants to public humiliation and online criticism. The debate has raised larger questions about digital culture, cyberbullying, ethics and whether social media popularity is beginning to outweigh genuine talent in the entertainment industry.

Workers’ Day in the creative age

Workers’ Day in the creative age

This article explores how Workers’ Day in South Africa is evolving to recognise more than traditional forms of labour. As the creative industry grows through digital platforms and entrepreneurship, designers, musicians, writers, and content creators are becoming an essential part of the economy. It highlights how creative work, though often informal and unstable, deserves the same dignity, protection, and recognition as any other form of labour.

Social Justice Through Live Streaming and Live Broadcast in South Africa

Social Justice Through Live Streaming and Live Broadcast in South Africa

In South Africa, live streaming and live broadcasting have become powerful tools in the fight for social justice. They allow people to share events as they unfold, raise public awareness in real time, and place immediate pressure on leaders and institutions to respond. In a digital age where information travels instantly, one question becomes increasingly important: how quickly can a single message now reach thousands, even millions, of people?

Navigating the Creator Economy in South Africa

Navigating the Creator Economy in South Africa

The media industry in South Africa is experiencing a major shift as more people move away from traditional television, radio, and print media and spend increasing amounts of time on digital platforms. This change has given rise to the creator economy, where individuals build audiences online, produce their own content, and earn income without relying on traditional media organisations.