The art of storytelling remains an important tool for creativity, while also serving as a pathway for teaching and learning, especially in the digital era. Forbes notes that people are naturally drawn to stories because they evoke emotions, build empathy, and make information easier to relate to. When a brand tells a story, it forms a deeper connection with its audience, building trust, belonging, and loyalty.
At frayintermedia, some of our most powerful work happens quietly behind the scenes, driven by dedicated individuals whose commitment makes the entire machine run smoothly. One of those people is Linda Sowden, our go-to expert in administration and tender applications, who has been part of the frayintermedia family for nearly five years.
When health communicators get it wrong, the consequences can ripple across the entire continent and the world. According to Business Day, misinformation and disinformation are major public health challenges in Africa. This becomes dangerous during health emergencies, when people need clear, accurate, and trusted information the most. With the media landscape constantly changing, health communicators need to stay informed and up to date so they can share accurate information that protects lives and builds trust.
We are proud to announce that Rebaona Modutwane, our Content Producer, has been selected as a fellow for CNN Academy’s “Voices From The South: Storytelling for Impact” programme. This is a remarkable achievement, as Rebaona was chosen from 10,800 applicants across 129 countries.
In today’s world, where smartphones can outperform the equipment once used in newsrooms, journalism is no longer restricted to individuals with official press licences or professional credentials.