The Purple movement takes over South Africa

The Purple movement takes over South Africa

The recent Women For Change campaign is a powerful example of online activism in action. In response to the alarming rise in Gender-Based Violence and Femicide (GBVF) in South Africa, the movement launched a national call for GBVF to be declared a national disaster. Within a week, South Africans turned their social media profiles purple in solidarity, and more than one million people signed the petition urging the government to act. As part of its commitment to this cause, the fray group will provide free training to civil society organisations addressing GBVF and to journalists reporting on the issue, while also sharing advocacy resources to strengthen public engagement.

The hidden pollution of the digital age

The hidden pollution of the digital age

In today’s digital world, content creation connects people and shapes ideas across the globe. Yet behind every captivating video and online campaign lies an unseen cost; the environmental toll of digital production. From high-energy data centres and AI systems to the rise of electronic waste, the digital industry contributes to pollution and climate change. As technology grows, the media sector faces a key challenge: creating meaningful stories while protecting the planet. Sustainable practices like local filming, energy-saving methods, and eco-friendly materials can help reduce this impact. When creativity meets environmental responsibility, digital media can become a powerful tool for positive change and a greener future.

From boardrooms to zoom rooms

From boardrooms to zoom rooms

COVID-19 redefined how people meet, work, and communicate. What began as a global crisis soon became a turning point for connection and collaboration, pushing the world into digital spaces that reshaped everyday life. Virtual meetings and hybrid events replaced traditional gatherings, offering flexibility and inclusion like never before. In the workplace, hybrid models emerged as a new norm, blending the freedom of remote work with the collaboration of office life.