Advances in artificial intelligence (AI) in 2022 have laid bare more imminent opportunities – and challenges – for journalism.
Against this environment, news media that have not yet fully embraced digital will be severely disadvantaged. What does this mean for publishers? In the coming months, getting ahead while cultivating new audiences will require newsrooms to transform their digital content to meet rapidly changing audience expectations.
What can African publishers consider to get ahead of the digital curve in 2023? Here is a round up of what to look out for.
In summary, 2023 looks set to be an opportunity filled year for African media. Though heavy with disruption and uncertainty, the year is silver-lined with potential.