In today’s world, where consumers demand brands to represent more than just profit, collaboration between corporations and advocacy organisations has come out as a working strategy for promoting meaningful change.
Back then, major news outlets, TV, and radio broadcasts played the main role of informing the public before social media platforms, gossip columns, and tabloids gained influence.
In today’s world, where smartphones can outperform the equipment once used in newsrooms, journalism is no longer restricted to individuals with official press licences or professional credentials.
Findings from the Reuters Digital News Report 2024 indicate that while there is a slow integration of AI in newsrooms, consumers still want people involved in the process.