SADC GMI_Malawi_Truck_Groundwater
SADC-GMI Borehole, Malawi

The Southern African Development Community (SADC) has a big problem with water. Whilst much of the region’s income is generated by agriculture, most of the region is already dramatically affected by climate change-induced drought. 

The SADC Secretariat oversaw the formation of the SADC Groundwater Management Institute (GMI), a regional center for excellence, to oversee international harmonisation concerning groundwater. 

The SADC-GMI had hard work in-store, the least of which was starting the regional conversation around groundwater. This led to a partnership with frayintermedia to develop a communications strategy aimed at ensuring strong communication across the region and the world. 

We used a custom methodology to identify their key messages, stakeholders, and how they would reach out to engage with them. The expansive approach has included social media, event management, PR, photography and video production.

When it came time to hold the region’s first groundwater conference, the SADC-GMI chose frayintermedia to be their communications partner, leading to us overseeing media coverage and all published materials around the conference. Since its commencement date, frayintermedia has assisted SADC-GMI with three subsequent conference events.

The team has always delivered utmost quality in graphic design, printed materials, animations, social media videos and graphics, and taken care that all content is on par with SADC-GMI’s identity and brand

Thokozani Dlamini
SADC-GMI Communication and Knowledge Management Specialist

We also designed and published the first edition of the region’s only groundwater newsletter, The Well, with a custom masthead and elegant design, heralding many forthcoming conversations about groundwater in SADC.

SADC-SMI newsletter on sustainable water
March 2020 Newsletter done by frayintermedia for SADC-GMI

Our professional partnership with SADC-GMI has continued, most recently frayintermedia assisted in the development of graphics, writing, social media support and media outreach during World Water Week 2021.