The Southern African Development Community (SADC) has a big problem with water. Whilst much of the region’s income is generated by agriculture, most of the region is already dramatically affected by climate change-induced drought.
The SADC Secretariat oversaw the formation of the SADC Groundwater Management Institute (GMI), a regional center for excellence, to oversee international harmonisation concerning groundwater.
The SADC-GMI had hard work in-store, the least of which was starting the regional conversation around groundwater. This led to a partnership with frayintermedia to develop a communications strategy aimed at ensuring strong communication across the region and the world.
We used a custom methodology to identify their key messages, stakeholders, and how they would reach out to engage with them. The expansive approach has included social media, event management, PR, photography and video production.
When it came time to hold the region’s first groundwater conference, the SADC-GMI chose frayintermedia to be their communications partner, leading to us overseeing media coverage and all published materials around the conference. Since its commencement date, frayintermedia has assisted SADC-GMI with three subsequent conference events.
We also designed and published the first edition of the region’s only groundwater newsletter, The Well, with a custom masthead and elegant design, heralding many forthcoming conversations about groundwater in SADC.
Our professional partnership with SADC-GMI has continued, most recently frayintermedia assisted in the development of graphics, writing, social media support and media outreach during World Water Week 2021.
Join us tomorrow for a week-long celebration and appreciation of the precious resource (water) that sustains our communities. SADC-GMI joins the global water community in a quest to #BuildingResilienceFaster this #WWWeek pic.twitter.com/VsufSrvPZe— SADC-GMI (@sadc_gmi) August 22, 2021