How are African political parties communicating during an election?
That was the important question posed by the Konrad-Adenauer-Stiftung (KAS) Media Africa’s Election bridge evaluation.
KAS approached frayintermedia to help monitor social media around elections in southern Africa. The project included the assessment of the manifestos and communications from, and media pieces of, four political parties in South Africa, Uganda, Tanzania, and Ghana.
The goal was to investigate communications and assess the impact of KAS’s curriculum and training in the target nations.
To do this, we designed a custom methodology with experts at fraycollege to incorporate both qualitative and quantitative aspects and then deliver analytical insights.
The project culminated in a rigorous report to KAS including recommendations so that they could refine their activities.
Examples of the KAS Media Africa Election Bridge evaluation: