It is no secret that women managers are under-represented in senior positions across sectors globally, according to the 2017 Women in Business report provided by Grant Thornton, women occupy only 25% senior positions in the world, although there’s a 1% increase noted, we still have a long way to go.
Since 2014, frayintermedia has been delivering an NQF level 8, Media Management Certificate aimed at women media managers in med-level positions. The topics addressed in the course include: Basic Management Principles, Marketing and Promotion, Financial Management, Human Resource Management and Strategic Planning and Governance
In 2016 55 women were enrolled in the programme through SANEF and the WAN-IFRA Women-In-News (WIN) project. So far, in 2017 we have had just over 40 participants in total from East Africa also through the WIN project. The next training will be in 2018.
Here is an overview of the previous training;
March 27-30 & June 2-5, 2017 at Indaba Hotel, SA
A group of 36 participants from Tanzania, Zambia, Malawi, Kenya & Botswana where hosted at the Indaba Hotel, Fourways for both modules of the course.
The line-up of lecture’s is led by Paula Fray and features subject matter experts such as Cecilia Andrews, Des Latham, Reg Rumney, Tikhala Chimhanda, a panel discussion with Portia Kobue, Mia Malan, Heather & Doreen Molefe plus guest presentations by Benazir Cassim and Thando Dlalisa.
There were about 5 participants from each country the following publications were represented in the group:
Malawi - Times Group, Capital Radio Malawi Ltd, Zodiak Broadcasting Station, Nations Publications & Times Group
Kenya - The Star, Radio Africa Group Ltd, Nation Media Group, Journalists for Justice, Kenya Broadcasting Corporation, Mediamax Network Ltd
Tanzania - Mwananchi Communications, Mlimani Media & Tanzania Standard Newspapers Ltd
Botswana - The Botswana Gazette, The Patriot, Mmegi, Guardian Sun & The Voice
Zambia - Zambia Daily Mail, Millennium Radio & Times Printpak
Zimbabwe - DailyNews, The Standard, NewsDay, Sunday Mail, Herald & The Source
April 23- 26 & June 11-14 at Grace Hotel, Nairobi
A smaller group of 6 women from Five Rwandan publications were trained in Nairobi. Also led by Paula Fray, the programme featured a guest appearance by Nations Media Group’s Editor for Online and New Content - Churchill Otieno and a visit to Catherine Gucheru’s office at Code for Africa in Kenya.
This group represented the following publications: Agasaro Publishing, Media High council, The New Times, Ubuto N'ubukuru & Kigali Today.
One of the WAN-IFRA Project Coordinators, Molly Tsitsi Chimhanda had this to say about the programme:
“Women media managers, particularly at CEO level continue to be underrepresented. A number of them are in middle management but there is still a need for innovative ways to bring about meaningful change at the upper most level of management for most media organisations. The women media managers that have 'made it' should also find ways of paving the path for other females that wish to reach greater heights through mentoring and sharing of their experiences so that those that follow are better equipped to navigate their way to the top.
The Media Management Training course has provided the necessary training and support for female journalists working in the region. Not only has it been crucial in preparing them with leadership and management skills, but a number of them have grown in confidence and have become more responsible in performing their duties. Courses like Finance for non-finance managers have been useful in helping them understand the basics related to finance, for example. This course does not just empower them to become better leaders at work. It has helped a number of them in personal growth and the changes we have seen have been phenomenal to say the least. Some ladies have already been promoted in their various media organisations as a result of the skills they have attained.
This training has not only provided a platform for learning but networking has also been a key element. Our recent training brought together 36 women from 7 countries, all with different expertise and knowledge to share. The interactive and participatory approach that is used in the training ensures that everyone, no matter the confidence level, provides input as part of the learning process. The application of a variety of methods in teaching as well as peer mentoring that is provided by guest speakers has also helped the ladies understand different concepts and issues well.”