The Centre for the Study of Violence and Reconciliation, in partnership with Oxfam South Africa, conducted a study in 2017 on Violence Against Women (VAW) in South Africa. The study sought to understand the high prevalence within South Africa and also aimed to inform interventions made by government and society in addressing VAW.
In anticipation of the launch in August, frayintermedia was asked to make sure that the research findings received the attention they warranted.
A strategy was developed to support the launch and included a media briefing and public seminar with social media activities and column placement in national newspapers. The launch was attended by former minister of women Susan Shabangu, trended on Twitter, and was featured in 60 pieces of media, including broadcast interviews. frayintermedia's expert training staff coached CSVR executives in column writing and facilitated the placement of 13 opinion pieces in titles such as the City Press, Huffington Post, and others.
In November, frayintermedia built on the success of the launch by supporting CSVR with a social media campaign around #EndVAWNow, during the annual 16 Days of Activism campaign. This campaign saw frayintermedia producing video content that was published natively on CSVR's Twitter account, gaining huge traction and further media coverage for CSVR.